Ah just in time for Black History Month. Oh wait. You probably want more info on the drink. Here you go:
Our proprietary blend of Fulvic Minerals (a derivative of plant matter) are mined from a 70 million year old source deep within the earth. Naturally black in color, the formula binds to the molecules of our pure Canadian Spring Water turning it naturally black, with no artificial dyes, coloring, or additives. Fulvic Minerals are critical in growth of plant life, helping the transportation and absorption of nutrients. Fulvic Mineral’s small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, antioxidants, and free radical scavengers.
This is great design actually. As for the site itself…don’t get me wrong, Flash is a powerful tool when wielded correctly, but there’s a flash intro that is completely unnecessary redirecting to a non-flash based site. Seems a little pointless.